January
- Vodafone Portugal initiated the first data session using the new HSPA+ 64QAM technology which makes it possible to use Mobile Broadband at a theoretical maximum download speed of 21.6 Mbps.
March
- Vodafone is the first operator in Portugal to offer the Mobile TV service on the iPhone 3G, alongside with the other services for iPhone launched by Vodafone during the year – TeleMultibanco, MMS and Visual Voice Mail.
- Aiming to follow the mobile phones usage trends, which are turning them into true entertainment devices, Vodafone starts offering games that enable users to compete against each other using Bluetooth technology.
- Vodafone launches the always-on mobile e-mail access service Nokia Messaging from Vodafone, which has a simple and functional interface that offers an intuitive and rich user experience, enabling users to configure their e-mail easily from their mobile phone.
- Vodafone introduces new price plans for Business and Professional customers, more competitive and more flexible – Vodafone Pro (aimed at the Professional segment) and Vodafone Business (aimed at SMEs and Large Companies).
April
- Following the release of the results on technical tests on mobile operators’ broadband (3G) networks by the National Communications Authority (ANACOM), Vodafone is classified as the operator with the fastest mobile broadband network, with a download speed 23% faster than the average of the other operators in Lisbon and 43% faster than the average of the other operators in Porto.
- Vodafone launches the “Vodafone Apps Competition” to stimulate the invention and development of small applications for mobile phones (Apps) in Portugal. The competition is open to any individual, with prizes for the best 5 Apps.
May
- Vodafone Portugal launches the new BlackBerry® Storm™ smartphone from Research In Motion (RIM), the first ever ‘clickable’ touch screen smartphone available exclusively to Vodafone customers in Portugal.
June
- Vodafone launches Vita Net Light, a prepaid price plan which for a specific top-up amount gives Mobile Broadband Internet access for a certain period of time, without any data traffic limit. This is the first price plan in Portugal to offer billing by Internet connection time, making control of data communications easier, especially for new users of information technologies.
- After 18 years as Chairman and CEO (Administrador Delegado) of the Company, António Carrapatoso announces his decision to relinquish his executive role, continuing as Chairman of the Board of Directors of Vodafone Portugal. António Coimbra, currently Vice President of Marketing, Sales and Operations, will be appointed as the new CEO (Administrador Delegado)
- After becoming the first Portuguese operator to make data sessions in HSPA+ in February this year, Vodafone also takes the lead in rolling out this technology to the general public, making it the first operator in Portugal and one of the first in the world to offer speeds of 21.6 Mbps on a mobile network
July
- Vodafone launches the HTC Magic, the first smartphone available in Portugal with Google’s Android operating system that provides a superior Mobile Internet experience, offering wide customisation flexibility via the applications available at Android Market
- Vodafone launches its new real-time traffic reports channel on Vodafone live! with over 100 cameras in operation, making it the most complete mobile traffic service in Portugal
- Vodafone launches its Digital TV service, known as Vodafone Casa TV, expanding its offer of services for the home. In its initial phase, the service boasts over 100 television channels, including all the most popular channels and favourite premium channels in Portugal
- Vodafone introduces the Unlimited Music service, turning the mobile phone into a portable music player with an extremely simple and enjoyable user experience. The service provides access to one million music tracks from the leading Portuguese and international record companies, which corresponds to approximately 7 years’ uninterrupted music listening
- Vodafone launches the PhotoSharing service, available to all Vodafone customers on its Vodafone live! Portal
- The 16GB and 32GB versions of the iPhone 3G S become available in Vodafone Portugal shops
August
- Vodafone launches, for the first time in Portugal, a free news alerts service with editorial handling by ‘Público’, enabling customers to receive the most important breaking news by SMS free of charge
- Vodafone obtains once again the highest customer satisfaction rating in the telecommunications sector, according to a survey published by the regulatory authority, Anacom, achieving the highest rating of all the operators in the Portuguese telecommunications market
- Vodafone announces the launch of its first Mobile Broadband price plan with unlimited traffic 24 hours a day, 7 days a week
September
- Vodafone announces the launch of Vodafone 360 – a range of innovative Internet services for mobile phones and PCs. Vodafone 360 revolutionises the way users interact with their mobile phone by offering the first truly integrated mobile Internet experience. With Vodafone 360 it is possible to bring together in one place all the user’s phone, e-mail, Google, Facebook and Windows Live Messenger contacts and to obtain or publish status updates, providing an unprecedented user experience of social networks
- Vodafone expandes its digital TV service to the whole of the Portuguese market following two months in which the Vodafone Casa TV was offered exclusively to its ADSL customers
October
- Vodafone announces a new communication formula where the ‘Make the most of now’ is replaced by the new strapline ‘power to you’, through which Vodafone stresses that it is there to help them making the most of all sorts of opportunities
- The Mayor of Porto, Dr. Rui Rio, officially opens the new Vodafone Building in Porto, a building with bold and innovative lines situated in Avenida da Boavista, one of the most prestigious areas of the city
November
- Vodafone launches the Vodafone Hotspot, a groundbreaking 3G/HSPA router that enables users to share their mobile broadband connection. This device, which is part of a new generation of intelligent mobile broadband devices, makes it possible to connect up to 5 devices or users
- Vodafone launches the Backup and Restore for PC, a service that enables the Corporate Customers to safeguard the data on their PCs, by storing data securely and automatically, allowing access to files and documents at any time from any computer with an Internet connection, whether fixed or mobile
December
- Vodafone, in partnership with Microsoft, offers the Vodafone Casa TV digital television service on the Xbox 360 console. Te exclusive launch of this service in Portugal combines, in a worldwide first, a television service (Vodafone Casa TV) with a games console (Xbox 360)
- Vodafone launches he Facebook Mobile Texts service following a direct agreement with Facebook, becoming the first operator in Portugal to launch this service via text messages (SMS) and multimedia messages (MMS)
- Vodafone and Sonaecom sign an Agreement regarding the sharing, construction, management, maintenance and operation of a next generation fibre optic network (NGN) in the main urban centres.