January
- A new radio station comes on air in Portugal – Vodafone FM, broadcasting 24 hours a day, 7 days a week from the studios of Media Capital Radios, can be heard on the 107.2 MHz frequency in Greater Lisbon, on 94.3 MHz in Greater Porto and at www.vodafone.fm in the whole world
February
- Vodafone Building in Porto was voted 'Building of the Year 2010' in the Institutional Architecture category by readers of the ArchDaily website (www.archdaily.com), famous for promoting the latest architectural trends
- Vodafone launches exclusively in Portugal, the Samsung Galaxy Tab 10.1, the first tablet with Android 3.0 (Honeycomb) - the operating system designed by Google specifically for the new 10-inch tablets
- Vodafone is the first operator to offer Google's new Nexus S in Portugal. This is the first smartphone in the world with the latest Android platform for smartphones known as Gingerbread (Android 2.3) and comes equipped with powerful Google technology and the latest features from Samsung
March
- Vodafone Portugal is once again the operator with the best performance in mobile voice calls, according to a service quality survey of the three mobile operators’ networks carried out by ANACOM (the National Communications Authority). This classification is the result of the combination of the good performance of Vodafone’s 2G and 3G networks across a range of indicators analysed by ANACOM, such as coverage, call setup success rate, dropped call rate and call quality
- Vodafone is the first Portuguese operator to offer a Customised RingDings service allowing the conventional ringtone to be replaced by content created by customers themselves, filling the time until the call is answered in a useful, attractive or even amusing way
- Vodafone Portugal has launched Vodafone web phone for Facebook, an innovative service that allows users make and receive voice and video calls, and send and receive SMS and MMS with their Vodafone phone number, from Portugal's favourite social network
- Vodafone Portugal exclusively launches the 3.5G smartphone Samsung Galaxy Ace. Ccombining elegance and technology, it operates on the Android 2.2 platform, offering integration with Google™ services such as Gmail, Google Maps and Picasa, and more than 100,000 apps available from Android Market
April
- Vodafone Portugal launches a number of interactive features for Vodafone Casa TV, including a 'Traffic' service – the only one featuring images from traffic cameras – a "Games" application – with the possibility of watching TV and gaming at the same time – and the feature to "Share" what the user is watching via Facebook, e-mail or MMS
- Vodafone Portugal Foundation celebrates 10 years supporting over 60 projects in areas such as the Environment, Education and Culture, Scientific Research, New Information Technologies, Health and Safety
- Vodafone Portugal launches Vodafone Conferencing – an innovative service that offers simple and effective audio and video web conferencing. This solution is available to any user, enabling them to hold virtual meetings with 240 participants simultaneously using only one telephone access (fixed or mobile) and an Internet connection
May
- For the second consecutive year, Vodafone wins the Telecommunications category of the Marketeer Awards, which recognise the best in marketing, advertising and communication in Portugal
- Vodafone Portugal expands its mobile advertising services with the launch of Vodafone Promo4U, a service that enables subscribing customers to receive the best discounts, offers and campaigns by their favourite brands free of charge on their mobile phones or by e-mail
June
- Vodafone launches two new price plan options that represent a 19% reduction in the lowest monthly charge for Mobile Broadband in Portugal
- Vodafone is the first to launch in the Portuguese Market the BlackBerry PlayBook – the world’s first professional tablet, equipped with a 1 GHz dual-core and 16 GB of RAM, which makes it possible to benefit from all the BlackBerry experience in a tablet
- Vodafone starts to sell the Vodafone Connect Pen K5005 in Portugal – the first Mobile Broadband device capable of supporting the new 4G/LTE technology
July
- Vodafone launches the LG Maximo 3D – the first 3D smartphone available in Portugal. It is a 3D smartphone without glasses with an innovative dual-core processor architecture, dual-channel and 1Ghz dual-memory, equipped with Android 2.2 operating system, HSPA+, 8GB of internal memory and a 4,3 inches 3D WVGA full touchscreen
- Vodafone Portugal Foundation launches "World of Difference" – an innovative program which financially supports qualified professionals to be placed in charities.