The Company

Our Strategy
     
Vodafone Portugal is as a global telecommunications operator capable of responding to its customers’ total communications needs. Its strong customer orientation and the vast experience acquired in the mobile market are the basis of the Company’s growth, which during more than 17 years has been able to maintain the highest levels of customer satisfaction in the Portuguese market.

Vodafone Portugal bases its business and strategy on differentiation. This is the Company’s growth and competitiveness basis, and it is distinguished by four main factors:

- CRM – the best customer relationship management and customer service.
- Brand – the best telecommunications services brand.
- Innovation – the operator with the most innovative services.
- Convergence – the best communications’ services integrated offer.

We aim to continue to respond in an exemplary way to our customers’ total communications needs and to be a genuinely admired, totally customer oriented, innovative, competitive and ambitious company.

Our constant investment in new technologies, an extensive, high quality communications network and an excellent Customer Care Service have enabled us to be recognised for the quality of our services and the satisfaction of our Customers. 

Contributing to this leadership in satisfaction are fundamental aspects such as our innovation in marketing, a varied and competitive range of useful, innovative services, a huge and comprehensive range of handsets, many of them exclusive to Vodafone, a structure of multiple professional and dynamic distribution channels and the business ethics for which we are known.

By moving into areas adjacent to mobile, we aim to continue to grow and become an increasingly global telecommunications operator.

Our growing focus on mobile-PC-Internet convergence enables us to help our Customers use the services they are accustomed to, irrespective of where or how they access them.

Vodafone is one of the biggest, best and most prestigious companies in Portugal, contributing daily to improving people’s quality of life and companies’ productivity and to the development of the information and knowledge society.

At the end of the day, our goal is to satisfy our Customers, our Shareholder and our Employees.

Apoio a Clientes

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