Vision and Strategy - Vodafone Portugal

The Company

Our Strategy

Vodafone Portugal is as a global telecommunications operator capable of responding to the customers’ total communications needs, with focus on mobility. Our strong customer orientation and the vast experience we acquired in the mobile market are the basis of our Company’s growth, which throughout almost 20 years has managed to maintain the highest levels of customer satisfaction in the Portuguese market.

Vodafone Portugal bases its business and strategy on differentiation which is the ground for our growth and competitiveness. We differentiate ourselves by:

- A constant pursuit on overmatching our Customer expectations, offering them innovative and unexpected experiences that create a strong emotional connection with the brand
- A greater experience in all touch points
- A continuous focus on being the best telecommunications brand, with the most valuable offer, the best handset portfolio, the best roaming offer, the best performing network and the most innovative data offer.

We aim to continue to respond in an exemplary way to our customers’ total communications needs and to be a genuinely admired, totally customer oriented, innovative, competitive and ambitious company.

Our constant investment in new technologies, an extensive, high quality communications network and an excellent Customer Care Service have enabled us to be recognised for the quality of our services and the satisfaction of our Customers.

Contributing to this leadership in satisfaction are fundamental aspects such as our innovation in marketing, a varied and competitive range of useful, innovative services, a huge and comprehensive range of handsets, with a strong focus on smartphones and connected devices, many of them exclusive to Vodafone, a structure of multiple professional and dynamic distribution channels and the business ethics for which we are known.

By moving into areas adjacent to mobile, we aim to continue to grow and become an increasingly global telecommunications operator.

Our growing focus on mobile-PC-Internet convergence enables us to help our Customers use the services they are accustomed to, irrespective of where or how they access them.

Vodafone is one of the biggest, best and most prestigious companies in Portugal, contributing daily to improving people’s quality of life and companies’ productivity and to the development of the information and knowledge society.

At the end of the day, our goal is to enrich our Customers’ life through the power of our telecommunications solutions.

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The Company

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