The Company’s entry in 1992 into a market exclusively dominated by a state-owned operator radically changed the prevailing perception of the cellphone, which until then had been regarded as a status symbol or a gadget that was the preserve of a well-off elite. We challenged this image by introducing a new concept of a useful, affordable service matched to customers’ varied communication needs. Vodafone was the key factor in the development of the Portuguese cellular market, bringing about a profound change in the mobile telecommunications scene in Portugal.
From the commencement of our operations, we have been a key player in the telecommunications market in Portugal and a leader in innovation, brand image and customer satisfaction.
We aim to continue to be the most admired company in the telecommunications sector and one of the most admired in Portugal for our customer relations, and for the innovative attitude, ambition and competitiveness we display in providing a global, integrated telecommunications offer to companies and consumers.
We have over 6.2 million customers registered on our cellular service, corresponding to over one third of all mobile service customers in Portugal. We continue to differentiate ourselves as the most innovative and customer-oriented Portuguese operator through the development of useful and competitive services, of which we have the best range on the market.
We operate a GSM/GPRS mobile network with national coverage and pioneered the introduction in Portugal of the main mobile communications technologies (EFR, Dual Band, WAP, 2.5G/GPRS, HSCSD, MMS, 3G/UMTS, 3.5G/HSPA and 4G/LTE), as well as developing and making available innumerable highly innovative technical solutions and facilities to meet the needs of our customers and the general public.
Vodafone is constantly in the forefront of testing and launching new technologies. An example of this is its pioneering of services based on 4th Generation Mobile (4G) technology in Portugal, after being the first operator in Portugal and one of the first in the world to launch a 4G-ready device.
Vodafone Portugal is 100% owned by the Vodafone Group, one of the companies with the biggest stock market capitalisation in the world. Between December 1996 and May 2003, the Company was listed on the Euronext Lisbon, with one of the largest capitalisations on the Portuguese stock market and one of the biggest rises in share price since its admission to listing.