Press Releases

On 20 October 1997, TELECEL will launch a new pre-paid product targeted at people with ages between 15 – 24 years old, called Vitamina R. Building on the successful Vitamina T pre-paid product, Vitamina R is targeted at people between the ages of 15 – 24; the R is for Radical, a word associated with the lifestyle of this category. The offer is as follows:

A call from one Vitamina R Customer to another Vitamina R Customer receives a 25% discount from other mobile-to-other-TELECEL-mobile call (see pricing table below). These Customers can identify each other because the Vitamina R phone numbers all start with the digits 40.

The price to buy the service is 39,900 PTE plus 10 x 2,500 PTE deducted from the first 10 recharges.

The minimum recharge for the service is the same as for a Vitamina T: 7,500 PTE minimum every three months, but Telecel deducts the first 2,500 PTE automatically for the first 10 recharges.

The phone at time of launch will be a Nokia 3110.

The Vitamina R will be available through all sales channels.

The promotional campaign (using the press, radio, and TV as media) will begin on Monday, 20 October, as well.