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Vodafone to sponsor new James Bond film

Lisbon, 6 January 2003 – Vodafone is to sponsor the new James Bond film, “007 – Die Another Day”, to be released in Portugal on 10 January.

Among other initiative linked to this event, Vodafone is to sponsor a simultaneous premiere of the film on 7 January in Lisbon and Oporto, attended by Vodafone customers selected by means of a nationwide text message contest, in collaboration with one of Portugal’s leading radio stations.

Under the sponsorship agreement signed with EON Productions, the producers of “007 – Die Another Day”, users of Vodafone live! will be supplied exclusively during the next two years with information, photos, logos, screensavers, games, polyphonic ringtones and a range of other unique content based on the film, adapted for mobile phones and exploiting all the colour, audio and picture possibilities offered by Vodafone live!.

The agreement also gives Vodafone live! exclusive rights to the mobile content of the other 19 films in the series, covering 40 years of James Bond, from “Dr. No”, with Sean Connery and Ursula Andress, in 1962, to “The World Is Not Enough”, starring Pierce Brosnan and Sophie Marceau, in 1999.

Vodafone live! will also be providing an almanac containing information on the James Bond films, including synopses of the 20 films, galleries of photos of the principal stars and an SMS Quiz game. There will also be screensavers of the “Bond girls”, Java games such as Ice Racer, based on driving the new Aston Martin Vanquish from the latest film, polyphonic ringtones of themes from the James Bond films, an image bank and MMS posters.