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Vodafone Portugal launches Customer care app for the iPhone

Lisbon, 28 December 2010 – Vodafone Portugal today released an app that enables its customers to resolve directly on their iPhone the questions most frequently asked to the Vodafone Customer Care Service. Available for free download from Apple’s App Store, this is the first Customer Care app launched by a telecommunications company in Portugal.

The Vodafone Customer Care app enables users quickly, easily and intuitively to perform various operations and consult balances, top-ups, invoices, tariffs, Club Viva points, online manuals, products and services, promotions and the locations and opening hours of Vodafone shops, among other available information. Access, browsing and consultation of the information are completely free.

This app reduces the need to phone a call centre, make online enquiries via a computer or visit a shop and is available for Vodafone 360, iPhone and, shortly, Android phones. The service is also available in a WAP version for the majority of Vodafone Portugal customers on mobile phones with Internet access.

In another development in its online customer support services, since August this year Vodafone Portugal has been offering the RED virtual assistant on its website at RED is the first avatar in the telecommunications market in Portugal and is designed to aid navigation on the website, allowing users to search for the content they are seeking in an interactive and animated way, as well as responding quickly and directly to Vodafone customers’ most frequent questions.

With the introduction of these pioneering services in the Portuguese market, Vodafone is responding to market developments and its customers’ needs, and enhancing the range of Customer Care tools introduced over the years: E-mail, IVR, Internet, Videocall, SMS Channel, Online Support (chat), Customer Care on the Phone (WAP, 360, iPhone) and RED (virtual assistant).