Press Releases
Terça-Feira, 4 de Setembro de 2012
ICAP imposes immediate ban on TMN 4G advertising campaign
Vodafone Portugal welcomes the decision taken by the advertising self-regulatory body ICAP to order an immediately halt to the broadcasting of TMN's advertising campaign claiming that it has the best and biggest 4G national coverage since, according to ICAP, it constitutes unlawful comparative and misleading advertising and undermines the rights of consumers.
The decision results from a complaint lodged by Vodafone Portugal which was accepted by the ICAP’s Ethics Panel that the campaign constituted advertising likely to cause serious harm to its image and mislead consumers.