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Quarta-Feira, 16 de Outubro de 2013

Erlend Øye and innovative features enliven the Vodafone Mexefest

Erlend Øye is the most recent act confirmed in this year’s edition of Vodafone Mexefest. From pop to electronics, the Norwegian co-founder of the Kings of Convenience brings a set of great songs to Lisbon, including the captivating first single from his new album “La Prima Estate”.

On 29 and 30 November Lisbon will be rocking to the best in new national and international music. After the huge success of previous festivals, Vodafone Mexefest will again liven up the winter nights, enrapturing the public from stage to stage along Avenida da Liberdade and the surrounding zone.

Vodafone Smart Concerts is one of the new features of the festival: through the image recognition functionality (in augmented reality), available on the festival app, the public can watch previously unseen performances of an artist/group that is taking part.

Vodafone Music Sessions is another new feature at Vodafone Mexefest, with surprise concerts in closed venues. These live concerts will be shared the next day on YouTube Vodafone FM and on the Facebook page of Vodafone Música and Vodafone Mexefest.

The Vodafone Shuttles will again be running to transport the public from one festival venue to another, as well as the Vodafone Bus – one of the most successful stages in previous years – which offers journeys to the sound of new Portuguese acts. To further warm up the atmosphere, the Vodafone Moments will supply hot chocolate at different points of downtown Lisbon.

To help the public zip from venue to venue, Vodafone will again provide an app (iOS and Android), with Facebook integration, which will transmit the latest news and the list of performances (filtered by date, venue and artist), where you can create a customised concert agenda, find useful information about the festival (including the location and capacity of the venues in real time) and comment on the different concerts, share photographs and find out where the Vodafone Bus is, among other functionalities. The app also enables the Vodafone Smart Concerts to be viewed and tickets to be purchased with a 5-euro discount for Vodafone Customers.

As usual, Vodafone FM’s mobile studio will be at Avenida da Liberdade, next to the Cinema São Jorge, to broadcast live interviews and exclusive content of the groups that will be performing at Vodafone Mexefest.

The price of tickets to the festival remains 40 euros, giving entry to all the concerts and all the venues over the two days of Vodafone Mexefest.