Telecel’s "click for Mozambique"
Lisbon, 16 March 2000 On 13th of March 2000, Telecel’s “netc” portal launched a fundraising campaign raising money for humanitarian aid to Mozambique, following the series of natural catastrophes that have recently affected the country.
For each click on the Mozambique icon on the “netc” portal, Telecel will give one Portuguese Escudo to the Portuguese Red Cross bank account, which has been set up specifically for aid to the Mozambique people.
Telecel will not allow any other advertisements on the “”Um clique por Moçambique” page.
In August and September of 1999, the “netc” portal employed a similar initiative which consequently raised two million Portuguese Escudos for humanitarian aid to Timor.