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Vodafone has given away a Citroen C1 and several other prizes to Promo4U service customers who entered a competition to commemorate the first anniversary of the mobile advertising service. The winners were announced a few moments ago at .

With around 90,000 entrants, the competition was a hit on social networks over the two months it lasted. To take part in the draw and get the chance to win the car and other prizes, Promo4U customers were invited to promote the service to their friends and get them to register to receive special offers and discounts from the programme’s partner brands.

The Vodafone Promo4U service is a mobile advertising service which enables subscribing customers to receive the best discounts, offers and campaigns by their favourite brands on their mobile phones or by e-mail free of charge. The list of partners, which is constantly growing, includes brands such as travel agents Abreu, Bang&Olufsen, car dealers C. Santos, Belém Cultural Centre, the Douglas perfumery chain, La Redoute, Samsung, Telepizza and the Vila Galé Group.

The rapid growth of Vodafone Promo4U has enabled advertising agencies and advertisers to create segmented SMS and e-mail campaigns about their products and services.

Prizes in the Vodafone Promo4U 1st Anniversary Grand Draw

1st prize: Citroën C1 1.0i X 3P car
2nd prize: Abreu travel voucher worth €600
3rd prize: iPad 2 16GB Wi-Fi 3G tablet
4th prize: PlayStation Vita Wi-Fi 3G console
5th prize: FNAC gift card worth €200