Cookies
We use cookies and other similar technologies to improve your digital experience, personalize content and ads, to provide you with social network functionalities, as well as to analyze browsing data on our website. Additionally, we share information about your use of our site with external advertising partners, social networks, and analysis services.
By "Accepting all cookies" you are consenting to cookies, both our own and those of third parties, in the categories of performance, personalization, and advertising, in accordance with our Cookie Policy .
In the Cookie List you will find details of the cookies used as well as a brief description of the purpose of each one.
Alternatively, click on "Manage cookies" where you can manage your preferences, or reject all non-essential cookies. You can change your choices at any time.
Cookies Management
Vodafone values your privacy. A cookie is a text file that only identifies your computer on our server, not storing personal information such as your name or bank details. With this tool, you can understand what information is being collected on this site and set the way cookies are collected and used through the options below. Rejecting means that you are rejecting all cookies that are not strictly necessary.
Manage Consent Preferences

These cookies allow the proper technical performance of the website, ensure secure browsing, and allow you to record your preferences so that you do not need to set them again each time you visit the site. For these purposes, the collection of these cookies is mandatory.


These cookies are used to obtain the overall site usage data for statistical purposes to analyze and continuously improve our service. For example, analytical cookies are used to measure the daily volume of visits, or the volume of received orders.


These cookies allow the website to display more advanced features or to customize your user experience (for example, the language or region you are in, text size, fonts, and other parts of web pages that you can customize). However, the data that these cookies collect is anonymized and does not allow them to track your browsing activity on other websites.


These cookies are from external parties (third parties) and allow them to show you relevant Vodafone advertisements according to your interests on other websites. They also allow you to control the number of times you see a particular advertisement. These third parties may also use this information for their own purposes. To find out who they are, please see our Cookie Policy.


24-7-support 360-degrees 4g accessories add-or-plus app-store apps arrow-left arrow-right arrow-up auto-top-up basebattery bill-hibill-payment block-light block main_icn_Blog bonus brand-outline-reversed brand-outline main_icn_Business Broadband_0.1broadband bullet-list bundlesmain_icn_Business_phone business calendar call camera card chart-bar analyst-view-hi-darkchart-line chat cherries-points chevron-down chevron-left chevron-right chevron-up clock close sos-emergency community compass completedconnectivity-world connectivity converged-proposition credit customer-care dashboard-hi dashboard data-mid data deals debit delete delivery main_icn_Desktop dislike document-docdocument-jpgdocument-file-pdf document-pngdocument-pptdocument-file-xls document-file-zip download edit main_icn_Enterprise error-circle error-simple facebook family favourites filter filters main_icn_Folder google-plus help home idea-or-innovationinfo-circle-light info-circle landline-or-call like lithium_icn_Link_insert_editlinkedin main_icn_List_view location logo-big mail map mbref measure members menu message minus mobile-broadband mobile-hi-dark internet-movel mobile my-vodafone network notification offer-badge-percent offer-badge pause payg paypal photos pie-chart play-store play plus pop-out print privacy privacy_or_confidential rank-virtuoso rating-0 rating-5 ratings recommendation refresh report reports return-product roaming search security settings share shopping-trolley shopping sim-single sim social-chat social-facebook social-google-plus social-linkedin social-twitter social-youtube speaker-offspeaker-onstudent tail Tethering_0.1text tick-outline-light tick-outline tick top-uptop-up tv twitter unified-communication users-hiusers video viewed vodafone-logo-white vodafone-pass-dots VF_Pass_overlay VF_Pass vodafone voice-of-vodafone-alerts warning-light warning weight world youtube car-donglemarket_icn_Locate_mecloud-upload-mid
Skip to content

Press Releases

Terça-Feira, 10 de Dezembro de 2013

Vodafone revolutionises the cinema experience

Vodafone is the first brand in Portugal to lend its name to a cinema screen. The screen is located in the @ Cinema in the Saldanha Residence, Lisbon, and is the first in the country equipped with the innovative Dolby Atmos system – a technology which is synonymous with 3D sound as it enhances the full sensory experience of cinema by introducing the fourth dimension to the screening of films.

Equipped with the latest digital cinema technology and with the aim of giving cinemagoers a new cinema experience, the Sala Vodafone anticipates future standards for cinemas everywhere by combining the latest generation screenings in 3D 4K HFR with Dolby Atmos.

The large number of speakers linked to dedicated sound processors makes it possible to reconstruct the sound and locate it in the room, virtually distributing the sound sources according to the content of the film. The reproduction of special sound effects, which is particularly associated with 3D projection, introduces a fourth dimension to the viewing of a Dolby Atmos film.

The Sala Vodafone will give cinemagoers a stunning and unprecedented experience with a degree of immersion never before experienced in cinema. It also introduces a new cinema concept combining a cosmopolitan and contemporary ambience with the best sound and image technology in Portugal for the same price every day of the week – 4 euros.

The Sala Vodafone opens to the public on Thursday 12 December with the world premiere of the film ‘The Hobbit: The Desolation of Smaug’. The Sala Vodafone at the @ Cinema will be the only one in Portugal to show the film as Peter Jackson envisioned it, with a sound and picture experience that corresponds exactly to what the director wished to convey.