During the first half of the year (April – September 2017), Vodafone Portugal sustained the growth pace of service revenue, the most important business indicator, which has been positive for the past two years.
Service revenue reached 482 million euro at the end of September, growing 5.7% compared with the same period last year (Q1: +5.4%; Q2: +6.1%). In the same period, total revenue increased 4.2% YoY, reaching 513 million euro (Q1: +4.6%; Q2: + 3.9%).
This performance in the second quarter (July – September) reflects the stability in the mobile business, driven by the seasonality of summer period, as well as by the growth of mobile data usage and the strong dynamism of fixed business.
During Q2, fixed business registered a strong growth of 15.2% YoY in the fixed line customer base, overcoming 629 million. This evolution reflects the success of Vodafone´s business diversification strategy, in a competitive convergence environment. In pay-tv Vodafone is the operator that has grown the most during the past 15 quarters, according to Anacom data (June 2017).
In the mobile business, 4G customer base raised 43.6% YoY reaching 1.55 million and total mobile customer base totalized 4.713 million. Overall data usage grew 70.9% YoY and smartphone penetration already represents 68.5% of total mobile customer base.
“This performance shows the success of Vodafone´s strategy, focused on the customer and on the quality of the service. In 2013 our FTTH network reached no more than half million homes and enterprises while today we reach 2.7 million through 40 thousand km all over the Country, the equivalent of the earth’s circumference.The recent network sharing agreement will allow us to reach 4 million homes, increasing fibre reach by nearly a half.”, says Mario Vaz, CEO of Vodafone Portugal.
Between July and September, in addition to the agreement for the development and sharing of infrastructure, Vodafone completed another stage of its ambitious mobile network project, by taking 4G technology to the Madeira tunnels.
Among other initiatives, Vodafone sponsored the Portuguese Super Cup and transformed it into a charity event in favor of firefighters. The aim of this initiative was to raise funds to buy a forest fire-fighting vehicle, which will be delivered to the Humanitarian Association of Volunteer Firefighters.
In July, the innovation competition Big Smart Cities received 240 applications, the biggest number ever. This is a competition organised by Vodafone and Ericsson that aims at identifying the best smart cities projects.
In September, Vodafone was elected one of the top companies to work in Portugal, a recognition by the prestigious Korn Ferry Group.