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Vodafone Mobile Clicks 2011 contest will award 150,000 euros to the best Mobile Internet start-up

Lisbon, 2 May 2011 – The 2011 edition of the Vodafone Mobile Clicks competition has already begun. As in previous years, the competition aims to find and reward the best start-ups with projects in the mobile internet area in Europe.

Vodafone Portugal is participating in this initiative for the second consecutive year, with the winner of last year’s final being the Portuguese entry: CardMobili. The 2011 edition will feature a record number of seven participating countries (Germany, Spain, the Netherlands, Ireland, Portugal, the United Kingdom and Turkey) which will each select a start-up to participate in the international final, from which three winners will emerge. Vodafone will be awarding a total of 225,000 euros in prizes – 150.000 euros for first prize, 50,000 euros for the second and 25,000 euros for the third.

In this phase, Portuguese start-ups should send their projects by 11:00 pm on 12 June to Factors such as originality and innovation, technical and financial viability, value to users and quality of the management team will be evaluated by a jury consisting of two representatives of Vodafone Portugal and four national and international members (Pedro Oliveira – Director of the computer and gadget magazines Exame Informática and Stuff Portugal, Mário Valente – Partner of Maverick SGPS and Manager of the Seed Capital risk fund, Rudy de Waelle – creator of Mobile 2.0 Europe and Yuri VanGeest – founder of Mobile Monday and TEDx Amsterdam).

The top five candidates selected in this phase will be invited to present their projects to the jury at a session to be held on 26 July at the head office of Vodafone Portugal. This round will identify the Portuguese finalist who will join the six finalists from the other countries at the final of Vodafone Mobile Clicks 2011 which will take place on 14-16 September at the PICNIC festival in Amsterdam.

Vodafone Mobile Clicks is part of Vodafone’s explicit strategy to boost innovation in the mobile Internet area. These initiatives are of strategic interest to Vodafone Portugal because they help to identify, develop and publicise the best Portuguese start-ups to the markets, investors and potential customers. The Portuguese communities of developers and start-ups have profited in the recent past from the opportunities offered by Vodafone to make a name for themselves and raise their profile both nationally and internationally, promote their businesses very effectively and, in general, contribute to the growth of the technological areas of the Portuguese economy.

Full details of the Vodafone Mobile Clicks 2011 competition are available at