Lisbon, July 24th 2019
Bernardo Silva stars in Supertaça Vodafone’s campaign
The portuguese player Bernardo Silva is Vodafone’s most recent acquisition and, along with Diogo Valsassina, stars in Supertaça Vodafone’s campaign, airing today. Diogo asks Bernardo Silva to be his stuntman in the Supertaça Vodafone ad when he gets a knee injury which prevents him to be at the top of his game.
Bernardo Silva is one of the most important portuguese players in the present days. He started playing at SL Benfica at age of seven. Bernardo stayed at the portuguese team until 2014, when he went to Mónaco, and nowadays plays in Manchester City, where he was considered player of the year, after the season 18/19.
“As a Main Sponsor of Supertaça Vodafone for four years, Vodafone is the brand that brings back real football after the season break. Our association to someone with Bernardo Silva’s qualities reinforces our connection to the best of the best in the world of sports”, says Leonor Dias, Vodafone’s Brand Manager.
The campaign was developed by JWT and produced by Krypton, with Filmbrokers as the production broker and WaveMaker as the media agency. It will be aired on TV and Digital and aims to reinforce the association of Vodafone to sports and football.
Supertaça Vodafone takes place on August 4, at 8:45pm, at Estádio Algarve, with the match Benfica – Sporting.
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