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Vodafone boosts strategy in mobile advertising services

Lisbon, 8 September 2008 – Vodafone is continuing to invest in the mobile advertising market and has recently appointed Sapo as its sales agent in this area following a market consultation.

Vodafone already has an offer of advertising spaces aimed at advertisers and advertising agencies covering various formats on offer on the Vodafone live! portal: header banners, channel sponsorship and sponsorship of free MMS alerts.

During the last six months, various brands have been contacted to advertise via this new medium, which has great interactive potential and a very wide audience.

Advertisers such as CGD, Nestlé and Worten, and agencies such as ZenithOptimedia, in association with Creative Partner, and Media Contacts, have risen to this challenge and designed advertising campaigns especially for this medium and created mobile websites for the brands they are promoting on the Vodafone live! portal.

Vodafone is now entering a new phase of the commercial management of its mobile advertising offer by selecting Sapo, the leader in Internet advertising sales. Through this partnership, Vodafone aims to strengthen its relationship with media agencies and advertisers to ensure that all players in the market are aware of mobile advertising solutions.

The Vodafone Group already offers mobile advertising solutions in 19 countries around the world, confirming the growing importance of the mobile advertising business worldwide.