It is a story for our times featuring two teenagers: one who fights for his dream, even if it cuts him off from the rest of the world, and who, when he realises the effect of his actions, is able to accept that he has erred, altering his behaviour, and in so doing, transforming both their lives.
In a digital age where communications play an increasingly predominant role in our lives, particularly young people’s, Vodafone’s Christmas campaign shows how technology has the potential to promote inclusiveness and unity among us all.
Vodafone is showing once again that it is alert to social trends by addressing relevant and current issues that touch us all. “Christmas is the ideal time to present a communication spot that highlights the values of the Vodafone brand. Regardless of what is happening in any individual’s life, or globally in a community, a country or the world, Vodafone wants to encourage its customers and society in general to give of their best in their friendship and family networks by ensuring that they are able to make the most of the infinite possibilities that the future brings, not only in terms of new technologies, but especially in the way they will positively shape the world”, says Leonor Dias, Vodafone Portugal’s Brand Director.
The campaign is the brainchild of J. Walter Thompson Lisboa and the film, recorded over three intense days, is directed by Augusto Fraga, with photographic direction by André Szankowski. The music is a version of the song “Ready to move on” by Riic Wolf, composed by Red Mojo Production is by Krypton Films and the media planning was the responsibility of MEC.
The campaign will appear on television, cinemas and in various digital media. To accompany the film, Vodafone’s value propositions for this Christmas are:
- Offer of 30GB of data for two months on purchase of any 4G smartphone
- Discounts of up to €60 on purchase of a range of smartphones including Huawei P10 Lite, Samsung Galaxy J3 2017, Nokia 5, ZTE Blade A522 and Vodafone Smart N8
- Offer for new Net TV Voz+Mobile customers of a HD Wi-Fi camera, responding to any security requirement that customers may have. It enables users to monitor high-definition image and sound in real time via their smartphone (iOS or Android), and trigger motion, sound, and temperature alerts.
Video available here.
Further information about the commercial offer on vodafone.com.